CSAA hired Sapient to re-design their website with several objectives in mind: increase revenue of membership enrollments, improve service for current members to reduce call center activity, and make content more discoverable.

My work within a multidisciplinary team centered around creating effective and easy to use pages for Insurance inquiries and online Membership registration. Additionally, I developed a style guide to facilitate offshore site development in India.

We were successful in achieving the goals set forth by the client, as the inaugural launch of the re-design netted record revenues.

Aug 2001