Yahoo! Shopping
Product Overview Page
The product overview page allows consumers to research products they’re interested in via product details & descriptions, user & editorial reviews, and price comparison grids.
I worked closely with our user researcher, my design director, and product managers to develop the interaction and visual design of this page and its siblings.
A cognitive walkthrough of early prototypes was conducted internally, with several members of the user experience team interacting with the page as 2 unique personas. The feedback that was collected was incorporated into the final designs.
In subsequent usability sessions, participants were delighted to discover this page and its research content.
Oct 2005
