City Guides Concepts - Overview Page

The Yahoo! Travel ‘city guides’ concepts were created based on findings from usability lab studies, which explored how users researched and planned travel.

Through the use of bold color and contrast, I divided the page into several content modules which supported the various modes of research: getting a feel for the city, learning more, and idea generation.

The design also supported business objectives - monetization is achieved via links to book your trip, featured deals, and sponsored links.

While designing the page, I was mindful of search engine optimization, and incorporated the keyword repetition of ‘Las Vegas’ throughout the design.

Jan 2004