City Guides Concepts - Attraction Page

During the usability studies, I noted that users often came to an Attraction page to quickly gauge level of interest. Due to this observation I grouped hours, pricing, seasonality, tools and user ratings together, which are highlighted with a colored background.

Differentiation from competitor sites was achieved through the inclusion of tools such as clipping, e-mailing, recommendations and proximity (Clippings Calculator) in the left hand column.