: SUMMARY
Senior Graphic / UI designer with 8+ years experience designing consumer-facing websites, focusing on user-centered design, business objectives, and brand.
: DESIGN EXPERIENCE
YAHOO!, Sunnyvale, CA
Visual Designer for Shopping and Travel Sites, Apr 2002 - Present
- Designed interaction and visual design for Yahoo! Shopping's My List product, which allows users to create personal lists, sharable wishlists, and publicly viewable Pick Lists.
- Designed interaction and visual design templates for Yahoo! Shopping's seasonal promotions, incorporating search engine optimization best practices. Clicks within the 2004 holiday seasonal increased 202% year over year.
- Re-designed interaction and visual design for Yahoo! Shopping actor & music artist pages - pageviews increased 52% post launch, and rose 96% year over year.
SAPIENT, San Francisco & Los Angeles, CA
Senior Designer, Apr 1999 - Feb 2002
- Redesigned Infiniti & Nissan vehicle configurators, which enhanced usability, added functionality, and streamlined the configurator process.
- Developed design style guide for the California State Automobile Association site, which facilitated offshore web development in India.
- Collaborated with team of designers to create visual design of Walmart.com. Recognized by usability guru Jakob Nielsen as having "consistent navigation, clean graphics, fast download times, respectable keyword search, and ease of use."
ADJACENCY (Acquired by Sapient), San Francisco, CA
Designer, Feb 1998 - Apr 1999
- Collaborated with a team of designers to create sites for Williams-Sonoma and AutoNation Direct
- Designed pages and coded HTML for Land Rover, Patagonia, Powerbar, and Rollerblade sites.
CREATIVE INTERNET DESIGN, Pasadena, CA
Designer, Feb 1997 - Jul 1997
- Designed pages and coded HTML for ARTISTdirect, Baskin Robbins, and Hot Topic sites.
GIGWIDTH, San Francisco, CA
Freelance Designer, Mar 1996 - Present
- Designed pages and coded HTML for Airwalk Sno-Core tour, BC Ethic, Epitaph Records, Green Day, Karina Marie Diaz Photography, Vans Warped Tour, and X Games sites.
